Hostinger Web Builder Review 2025: Are the Upgraded AI Tools Worth It for Businesses?

Hostinger is an affordable monthly web-building and hosting platform that offers heavy AI integration, but are all the premium AI tools worth it for online businesses?

Hostinger has become a go-to web-building solution for beginners and small businesses thanks to its intuitive AI tools, competitive pricing, and the option to build with WordPress. Its AI-powered setup makes it easy for first-time creators to launch a polished site quickly, and its low cost compared to other ecommerce platforms adds strong budget appeal. 

However, some of Hostinger’s most advanced AI features are locked behind the Business plan, which may require an upgrade for users who want the full suite of AI tools for generating images and creating text.

In this Hostinger review, we break down our hands-on experience with the platform to help you decide if this web builder is the right fit for your online store or website.

Pros
  • AI makes web building beginner-friendly
  • Includes the option to build a WordPress site
  • Good price point compared to other ecommerce platforms
Cons
  • Several AI tools are exclusive to higher plan tier
In this article
At a glance
Our experience
Prices and subscriptions
Features
Web hosting
Security and bandwidth
Customer support
FAQs
Bottom line: Is Hostinger good?

At a glance

Price $2.99-$3.99/mo
Free plan No
Free trial No
Money-back guarantee Yes — 30 days
Number of collaborators Unlimited
Storage space Unlimited
Custom domain Yes
Site analytics Yes
Ecommerce tools Yes
AI tools Yes
Learn more Get Hostinger

How we test web builders

We use our proprietary grading rubric in all of our testing, which considers ease-of-use, design, price, compatibility, and features (among other metrics). 

Our testing process is designed to ensure that the product isn't too confusing, delivers on its claims, and offers you a lot for a reasonable price. We sign up for each option ourselves, just like you would. Our ratings reflect the real-world performance of the product, which allows us to give our best advice on whether or not it's worthwhile.

To learn more about how we test, check out our full testing methodology here.

We last tested Hostinger on December 4, 2025.

4.5
Editorial Rating
Learn More
On Hostinger Web Builder's website
Website Builders
Hostinger Web Builder
PROMOTION: Up to 75% Off
  • Robust user-friendly AI tools for quick web building
  • Cheaper than other ecommerce web builders like Wix and Shopify

Our experience

Hostinger was one of the easier web-building platforms that we’ve tested. Its intuitive AI tools helped us build a professional website with moving videos. 

Stylistically, we had options to customize the site, but there weren’t many templates because most of the design work was done by AI tools. Those tools also took the guesswork out of creating product titles and descriptions.

Hostinger AI setup for All About Cookies test website for Hostinger review
Hostinger AI setup for All About Cookies test website

Signing up was easy. After we answered a few questions, the AI tools created an entire clothing website for us. We hadn’t connected to a dropshipping distributor or a wholesaler, yet we still had products on the site as placeholders. 

We found that Hostinger will generate product reviews from fake customers. Although this was initially off-putting, the Hostinger team has since clarified that these are meant to be placeholders.

Hostinger AI-generated fake 5-star reviews for All About Cookies test website
Hostinger AI-generated fake 5-star reviews for All About Cookies test website

Once we got into the meat of the site, we decided to try the AI image creation tool to create a picture of plus-size women on a beach for an inclusive clothing brand. The AI images were not very human-looking, and completely unusable

Other images the AI made, like pictures of comfortable rooms and clothing styles, came out okay, but we wouldn’t recommend using the AI image generator.

Hostinger AI-generated images for All About Cookies test website
Hostinger AI-generated images for All About Cookies test website

If you go the WordPress route when setting up your website, Hostinger provides a comprehensive checklist with tasks. Every task has a "Learn how" button so beginners can learn how to set up their site from screenshots, videos, or step-by-step guidance.

Hostinger website setup checklist

Overall, Hostinger was an easy, fun experience that we would use to create a store, especially if we were new to online retailing. Some AI tools were useful, but you need to upgrade to access the full suite of features. 

Hostinger prices and subscriptions

Hostinger offers competitive pricing, from $2.99-$3.99/mo. There are two plan tiers: Premium Website Builder and Business Website Builder.

The Premium tier provides the essentials to create one website, including the AI website builder. The Business tier expands on this plan by allowing you to create 50 websites and adding AI tools for generating images, creating blogs, and editing text. 

Features Premium Business
Price $2.99/mo $3.99/mo
Money-back guarantee
Number of collaborators Unlimited Unlimited
Storage space 2 GB 50 GB
Custom domain
Site analytics
Ecommerce tools
AI tools Website Builder, create and send email campaigns Website Builder, create and send email campaigns, text editor, image generator, blog post generator
Learn more View plan View plan

Hostinger is on the more affordable end of web-building platforms, especially compared to top competitors like Wix and Shopify. Plus, a novice could easily get a shop up and running in a few hours with Hostinger’s intuitive design tools and easy AI integrations.

You can choose between a WordPress site or Hostinger’s proprietary tools, but only the WordPress site includes dropshipping integration.

The WordPress website is also a little more expensive than the Hostinger option. If you aim to build a site with your own inventory, the Hostinger proprietary option is a less expensive and easier-to-learn choice. 

Hostinger features

Hostinger's features can be confusing, given that there are two different web-building options. For instance, there isn’t robust widget or app integration in Hostinger’s proprietary builder, but the WordPress option includes many widgets. 

Both Hostinger web hosting options include:

  • Web-building tools
  • Editing capabilities
  • At least some widgets
  • Ecommerce tools
  • SEO and blogging options
  • Marketing help
  • And bonus features

Building a website

You have two options for building a site: Hostinger's platform or the WordPress integration for more robust ecommerce tools. 

WordPress includes more widgets, but Hostinger’s proprietary builders have AI integration, which makes designing a website a breeze. There are plenty of customization options for both, but we liked how easy it was to use Hostinger’s platform compared to WordPress. 

Hostinger AI recommends a plan for All About Cookies test website based on our specifications
Hostinger AI recommends a plan for All About Cookies test website based on our specifications

It's important to know that once you select a platform, you can't switch. So if you build your website using Hostinger's proprietary platform and then decide you want to build on WordPress, you'll need to delete your website and start over.

Using and editing media

The media editing tools for Hostinger’s proprietary builder aren’t robust. Hostinger mostly pushes its AI image generator, which creates terrifying-looking humanoids

We had a few editing options for our photos. If you really want to edit the media on your site, we suggest editing it before uploading. 

Screenshot of Hostinger AI image generator for All About Cookies test website
Screenshot of Hostinger AI image generator for All About Cookies test website

Widget library

There aren’t a lot of widget options for the proprietary Hostinger web builder, but the WordPress side has many possible integrations. 

List of elements you can add to Hostinger's AI web builder sites

If your website requires multiple plug-ins, widgets, and apps, WordPress is the better choice. If you just need payment integration and want to design your site yourself, Hostinger’s options should work for you.

List of widgets  you can add to sites on Hostinger's web building platform

Ecommerce tools

Both Hostinger and the WordPress integration have ecommerce tools, although WordPress is the only one we saw with dropshipping integration. If you’re building an ecommerce site with your own products and inventory, then the proprietary web builder is a good and economical choice for beginners. 

If you’re more experienced and want to use dropshipping, you should go with WordPress.

Screenshot of Hostinger eCommerce dashboard for All About Cookies test website
Screenshot of Hostinger eCommerce dashboard for All About Cookies test website

SEO and blogging tools

Whether you choose to create an ecommerce site or are more interested in blogging and being an affiliate marketer, there are options available on Hostinger. All of the hosting options we reviewed had SEO and blogging tools available. 

We liked that action items were presented to help us optimize our SEO, with recommendations to add items like SEO titles, meta descriptions, and focus keywords. Hostinger will even provide a preview of how your page appears on search results. 

Hostinger's SEO recommendations for website homepage

If you aren’t an SEO wizard, these tools will help you get started.

Marketing tools

With Hostinger, we found Google Ads and social media integration tools, as well as capabilities for features like mass email marketing. 

WordPress has more customer-facing integrations and more helpful widgets for marketing purposes, but the Hostinger platform also provides marketing assistance. No cookies are pre-installed, so you’ll need widgets and a cookie policy if you want to use them for tracking.

Screenshot of Hostinger marketing tools for All About Cookies test website
Screenshot of Hostinger marketing tools for All About Cookies test website

Bonus features

The majority of the bonus features are the AI tools. Hostinger has AI for everything from writing copy to creating images to filling in product details. This is actually a huge time saver and can help beginner entrepreneurs create a robust site in very little time. 

Just note that most of these AI tools are only available with the Hostinger Business plan. 

Screenshot of Hostinger's robust AI tools for All About Cookies test website
Screenshot of Hostinger's robust AI tools for All About Cookies test website

We suggest always proofreading everything AI creates so you don’t get stuck with a fake-sounding website that gets flagged as spam.

Hostinger web hosting

Our experience with Hostinger's web hosting services was overwhelmingly positive. Its clean interface, fast performance, and practical AI tools make it an excellent choice for small businesses without in-house IT support. 

Creating, migrating, and managing sites felt intuitive. However, its basic security features and lack of PCI compliance may be limiting for ecommerce operations that don't want to use a third-party processor like PayPal or Stripe. 

Overall, we’d recommend Hostinger for most small businesses seeking affordable, beginner-friendly hosting.

Web hosting features

Hostinger differentiates itself with an intuitive interface, modern AI features, and consistently strong speed and uptime. It also offers more value at lower prices and ease of use for beginners. 

Hostinger plans also include:

  • 99.9% uptime guarantee
  • Free domain for one year
  • Free email marketing for one year 
  • Weekly automatic backups
  • At least 20 GB of storage 

Web hosting test results

Hostinger followed through with its 99.9% uptime guarantee, providing 100% uptime during our in-house testing. Its response time also shows its reliable and strong performance. 

Uptime 100%
Average response time 138 ms
Did Hostinger pass the stress test? Yes
Learn more Get Hostinger

Read Our Hostinger Review

Learn more about our experience testing Hostinger's web hosting services in our complete Hostinger review.

Security and bandwidth

Hostinger includes a free SSL certificate with your website, which is standard across web-building platforms. Hostinger also provides firewall and DDoS protection, malware protection, and backups

WordPress incorporates security features as well, with auto updates and a smart scanner. Some plans have bandwidth limitations, and some are unlimited; it depends on the one you choose.

Create a free cookie policy for your ecommerce business

As a business owner, you need a cookie policy to disclose what you do with user data. You also need privacy policies, a refund policy, and others. With TermsFeed, you can quickly create legal provisions for GDPR, CCPA, CPRA, and more.

4.8
Editorial Rating
Learn More
On TermsFeed's website
Cookie Policy Generator
TermsFeed
PROMOTION: 2 Months Free + Save $20 on Annual Plan
  • Flexible and affordable pricing
  • Pay-per-item option instead of monthly fees

Hostinger customer support

Support type Hostinger support
Email or live chat Yes — AI chat, live chat, and email ​​support@hostinger.com
Phone
Online guides or forums

The AI chat assistant can answer most of your support requests. We found it useful, but we really had to press to initiate live chat support. 

You’ll also have the option to receive email support or to peruse the online guides. We found the guides and the AI chat helpful and don’t think you’ll need much more than that unless you run into a big issue.

FAQs

What is the disadvantage of Hostinger?

Hostinger’s biggest disadvantage is the need to use WordPress for dropshipping. The AI assistant with Hostinger’s proprietary web-building software is easy to use, but you don’t have dropshipping options. WordPress has more ecommerce tools but isn’t as beginner-friendly.

What is the difference between Hostinger and WordPress?

Hostinger and WordPress are two different types of software, and they have two different ways of using them. Based on our testing, we think Hostinger is easier for beginners, but WordPress has more options and integrations. When you sign up with Hostinger, you can build your own website using either the Hostinger or WordPress platforms.

What is Hostinger best for?

Hostinger is an excellent option for entrepreneurs with their own inventory or service-based business. Because it’s easy to use, artists, new consultants, or service-based providers can design a professional website. 

Dropshipping businesses will have more luck with WordPress or a different web builder.

Bottom line: Is Hostinger good?

Yes, Hostinger is a good option for beginners and has helpful WordPress integration for more advanced business owners. If your goal is ecommerce, you can hit the ground running with Hostinger’s extensive AI tools

Just make sure you’re checking and editing all of the material it creates for you so you present yourself to the public as a legitimate site. If you're not sold on Hostinger, you can review our list of the best web building services


Wix

Hostinger

IONOS
Best for Best overall Best for ease-of-use Best value
Starting price Free or $17.00/mo $2.99/mo $1.00/mo
Custom domain Free for one year with premium plans Free for one year with all plans Free for one year with all plans
AI tools AI tools included with all plans Additional AI tools start with Business plan Additional AI tools start with Plus plan
Drag and drop editor + AI builder Yes, plus WordPress builder Yes, plus WordPress builder
View plans Get Wix Get Hostinger Get IONOS


4.5
Editorial Rating
Learn More
On Hostinger Web Builder's website
Website Builders
Hostinger Web Builder
PROMOTION: Up to 75% Off
  • Robust user-friendly AI tools for quick web building
  • Cheaper than other ecommerce web builders like Wix and Shopify
Author Details
Mary is a seasoned cybersecurity writer with over seven years of experience. With a B.S. in Liberal Arts from Clarion University and an M.F.A. in Creative Writing from Point Park University, she educates audiences on scams, antivirus software, and more. Her passion lies in educating audiences on helpful ways to protect their data.
Steph Trejos is a Senior Product Testing Editor at All About Cookies, leveraging her expertise in the cybersecurity field. She holds a B.A. in English: Editing, Writing, and Media, as well as Media/Communications Studies. With over five years of professional writing experience, she has garnered recognition for her work on anti-financial crime topics, such as money laundering, terrorist financing, and cyberthreats.